SEO Best Practices

For most clients, choosing a search engine optimization company can be a confusing, frustrating process. This is mainly because search engine optimization is a subject that they, themselves, really know little or nothing about. So they are at the mercy of the conflicting claims and proposals of the multitude of different search engine optimization providers out there. With the exponential growth in the search engine optimization sector in recent years, this confusion is certainly understandable. How can you tell the real SEO experts from the mere poseurs? To help you find the search engine optimization professionals that are right for your needs, who meet the highest ethical and professional standards, Cresoft has compiled a handy list of SEO Best Practices that you can use as a reference tool.

What to Look For in SEO Best Practices.

1. Does the SEO firm have experience working with businesses of the same size and type as yours? Do they have a specific area of expertise? If they aren’t willing to give you client listings as well as portfolio samples, that’s a big red flag.
2. Does the company have clear and measurable standards set for SEO procedures? Are they willing to discuss the specifics of page rankings, indexing, and optimization with you? Legitimate SEO firms will clearly and specifically show you exactly how they plan to achieve the desired results for your company. If they are not willing to discuss specifics with you, that could be a warning sign that they are engaging in illegal, unethical, or amateur techniques.
3. Do they offer a guarantee regarding posting on search engines and directory indexes? SEO professionals who use legitimate and legal practices to market your Website are willing to stand behind their services. If a company refuses to put a guarantee on their service, they might be using illegal or unethical practices in an effort to create misleading results.
4. Does the SEO firm include pay-per-click? Optimization and PPC should be inseparable when it comes to choosing an SEO firm.
5. Does the SEO firm talk about optimizing more than just your landing page? Do the math. The more pages are optimized and working for you, the better your company will do in the online rankings and indexing.
6. Are new pages being created for your search phrases that direct any viewers to another Webpage? If so, this practice is banned by the terms of service on most of the major search engines. Undeterred by this prohibition, disreputable SEO providers will sometimes try to generate fraudulent results by creating these “doorway” pages. Their clients are the ones who come out as losers from this practice.
7. Do they distinguish between a casual visitor and a targeted visitor? True SEO firms strive to create meaningful, targeted traffic rather than just spam traffic. Spam traffic doesn’t generate much business for the site owner, but it does generate plenty of antagonism.
8. If they offer guarantees of specific positions on specific search engines, they’re promising more than they can deliver. Steer clear. Reputable SEO firms will only promise what is in their control.
9. Are submissions processed manually or by automated tools? The use of automated submission tools are frowned upon by search engines and can cause penalties or exclusion of your site.
10. Does your SEO firm comply with all the terms of agreement on all the major search engines? Many SEO companies choose not to comply with search engine standards and gamble that won’t get caught, and many SEO firms simply don’t take the time to become familiar with the terms of service. Choose a company that respects your interests enough not to gamble with them.
11. Does the SEO provider offer you a wide array of services and customize them to fit your needs? “One size fits all” may work for hosiery, but it doesn’t work for SEO.
12. Does the SEO firm have good working relationships with the major and secondary search engines? Does the company offer a wide range of search engine saturation?
13. Does your SEO provider give you a direct contact number to a live person, or prefer to keep you at arm’s length with a labyrinth of automated messages?

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