Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community Websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
At Cresoft, we view social media optimization as a logical extension of our SEO expertise. Social Media Optimization represents an excellent opportunity to generate positive buzz for both your Website and your organization by reaching customers (and potential customers) by tapping into the enormous potential of social networking. Effective advertising and marketing has always involved reaching people where they hang out and spend their leisure time. Increasingly, this is on social networking sites such as YouTube, Facebook, MySpace, LinkedIn, Ancestry.com, and many other, more specialized sites.
Social Media Optimization is also a critical component of online reputation management. Social Media Optimization helps you manage your online presence by being a viral vehicle for getting your message out and also receiving feedback dynamically.
Even if you don’t have the vaguest idea what it means to Tweet, Digg, Stumble, or Spurl, that’s OK. Cresoft can manage your Social Media Optimization for you. The right link magnet, presented at the right time, on the right social networking site, can generate instant visibility and instant credibility.
One of the main benefits to Social Media Optimization of your site is that it can inspire you to create excellent, keyword-rich content, which in turn can help build your online and offline brand, increase quality inbound links over time, make you a subject matter expert, and expose your content to thousands of new visitors. It reinforces what you should be working towards through your search engine optimization campaign. The greatest benefit to Social Media Optimization is the near-instantaneous exposure and resulting influx of inbound links. Hopefully, a significant portion of these new links will be coming from quality sites. You need to be able to capture those first-time visitors that result from Social Media Optimization and convert them into loyal site community members. Social Media Optimization can drive huge amounts of people to a site and can also determine whether a startup, Website, or idea will survive or not. It involves driving traffic to the site through new channels because search engines aren’t the only channels that continue to drive huge traffic volume.
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