Search Engine Spammers

June 20, 2008

Search Engine Spammers
Search engine spamming (spamdexing) is the practice of deliberately and dishonestly modifying HTML pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. Many designers of web pages try to get [...]

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Conversion Architecture

May 20, 2008

Conversion Architecture (aka Persuasion Architecture) The guiding philosophy of conversion architecture is to be aware at all times that a website of any nature must have a persuasive purpose that is targeted to a specific customer profile. Your SEO Expert will analyze your target customers to create profiles based on their behaviour and objectives. Once [...]

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Websites Don’t Work!

May 3, 2008

The top 5 reasons they don’t work
Your Nephew Jimmy…Leaving your company website development in the hands of a relative or student to save a few hundred dollars is a strategy that usually backfires.
Amateur productions…You wouldn’t show a client a homemade business card printed on flimsy paper? Why would you stake your company’s reputation on an [...]

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PPC Advertising System

January 17, 2008

In February 1998, Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a PPC search engine proof-of-concept to the TED8 conference in California. This and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to the Idealab [...]

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Long Tail Keywords

January 13, 2008

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
As the costs of production and distribution fall, especially [...]

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BackRub – Analyzing Back Links

October 23, 2007

Back in 1995, when co-founders Sergey Brin and Larry Page met at Stanford University, they didn’t like each other much. But by January 1996, they were collaborating on BackRub, a graduate project analyzing how back links could be used to improve search results.
In September 1998, when Google Inc. opened for business inside a Silicon Valley [...]

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Yet Another Hierarchical Officious Oracle

October 23, 2007

Some hobbies take on a life of their own; others change the world. In early 1994, Stanford Ph.D. students Jerry Yang and David Filo posted a list of their favorite sites on the Web. The exact date they posted the links is lost to history, but we do know the list’s original name: “Jerry and [...]

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WordTracker Summary

August 30, 2007

No. – The rank of the search term; sorted from the terms that Wordtracker thinks may be most competitive (based on the KEI number) down to the least competitive.
Keyword – The search term.
KEI Analysis – The Keyword Effectiveness Index is one way to consider keyword competitiveness. The KEI compares the Count result with the number [...]

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Overture Keyword Selector Tool

August 30, 2007

With the Overture keyword tool you’ll discover hundreds of keywords and phrases your target market is typing into Yahoo and other internet search engines. The “Count” list tells us how many people typed in that particular keyword over the last month. (Note: Overture only counts the words typed into the Yahoo search engine and its [...]

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Google Bomb

August 10, 2007

An attempt to influence the ranking of a given site in results returned by Google search engine. Accomplished by linking many sites to the target site with ‘bomb’ keywords used as the link text. A notable Google bomb was: Google search for ‘miserable failure’. ‘Bomb’ refers to the effect of having massive amounts of links [...]

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