However, as the e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. Bloggers and members of different online community forums can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not … Continue reading
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Top 50 Affiliate Networks
Affiliate marketing features few if any start-up costs, low barriers to entry, and carries with it the potential for extraordinarily high payouts. Aspiring Web publishers might have the ease of contextual programs like Google’s AdSense, or the hundreds of possible … Continue reading
Latent Semantic Indexing
Latent Semantic Indexing (LSI) Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn’t focus on a single keyword when optimizing your web pages and when … Continue reading
Search Engine Spammers
Search Engine Spammers Search engine spamming (spamdexing) is the practice of deliberately and dishonestly modifying HTML pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which … Continue reading
Conversion Architecture
Conversion Architecture (aka Persuasion Architecture) The guiding philosophy of conversion architecture is to be aware at all times that a website of any nature must have a persuasive purpose that is targeted to a specific customer profile. Your SEO Expert … Continue reading
Websites Don’t Work!
The top 5 reasons they don’t work Your Nephew Jimmy…Leaving your company website development in the hands of a relative or student to save a few hundred dollars is a strategy that usually backfires. Amateur productions…You wouldn’t show a client … Continue reading
PPC Advertising System
In February 1998, Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a PPC search engine proof-of-concept to the TED8 conference in California. This and the events that followed created the PPC advertising … Continue reading
Long Tail Keywords
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a … Continue reading
BackRub – Analyzing Back Links
Back in 1995, when co-founders Sergey Brin and Larry Page met at Stanford University, they didn’t like each other much. But by January 1996, they were collaborating on BackRub, a graduate project analyzing how back links could be used to … Continue reading


