Cresoft Blog » ROI http://www.cresoft.com/blog Internet Marketing Blog Wed, 24 Dec 2008 21:42:01 +0000 http://wordpress.org/?v=2.7 en hourly 1 Conversion Architecture http://www.cresoft.com/blog/conversion-architecture/ http://www.cresoft.com/blog/conversion-architecture/#comments Tue, 20 May 2008 18:04:59 +0000 admin http://www.cresoft.com/blog/?p=7 Conversion Architecture (aka Persuasion Architecture) The guiding philosophy of conversion architecture is to be aware at all times that a website of any nature must have a persuasive purpose that is targeted to a specific customer profile. Your SEO Expert will analyze your target customers to create profiles based on their behaviour and objectives. Once these have been identified, the SEO Expert will use these factors in the layout, design and content of your website.

Your goal then is to ensure that every element of your website persuades visitors on your site to take the actions that lead to the delivery of your objectives (conversion).

]]> http://www.cresoft.com/blog/conversion-architecture/feed/ Measuring SEO Success http://www.cresoft.com/blog/measuring-seo-success/ http://www.cresoft.com/blog/measuring-seo-success/#comments Sun, 04 Mar 2007 22:59:48 +0000 admin http://www.seous.com/measuring-seo-success/ How Do You Measure SEO Success? Number of pages indexed and rankings are extremely poor measures of success for many different reasons. The best way to measure the SEO success is by how much more money you make than you spend on your SEO (or PPC) campaigns.

]]> http://www.cresoft.com/blog/measuring-seo-success/feed/