Want to increase the effectiveness of your online marketing? Consider using Behavioral Targeting. Behavioral Targeting actually uses information collected on a user’s Internet-browsing behavior, such as the pages they visit or the searches they make, to select which ads to display to that person. Behavioral Targeting can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or surrounding content.
Behavioral targeting techniques may also be applied to any Website on the premise that it improves the visitor experience. The early adopters of this technology/philosophy are primarily within retail or other e-commerce Websites as a technique for increasing the relevance of product offers and promotions on a n individualized basis. More recently, companies outside this traditional e-commerce marketplace have started to experiment with these emerging technologies.
Self-learning on-site behavioral targeting systems will monitor visitor response to site content and learn what is most likely to convert that visitor into a customer. Some providers use a rules-based approach, allowing administrators to set the content and offers shown to those with particular traits.
It stands to reason that an individual whose online behaviors classify them as potentially being in the market for what you are selling is much more likely to purchase your product or service than someone who has never shown such behaviors. Once you define and analyze the behavioral characteristics of your best customers, it then becomes more possible to craft messages that will attract new customers who happen to share those same traits.
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