Published at May 20, 2008
in ROI and SEO.
Conversion Architecture (aka Persuasion Architecture) The guiding philosophy of conversion architecture is to be aware at all times that a website of any nature must have a persuasive purpose that is targeted to a specific customer profile. Your SEO Expert will analyze your target customers to create profiles based on their behaviour and objectives. Once these have been identified, the SEO Expert will use these factors in the layout, design and content of your website.
Your goal then is to ensure that every element of your website persuades visitors on your site to take the actions that lead to the delivery of your objectives (conversion).
Published at May 3, 2008
in General.
The top 5 reasons they don’t work
Your Nephew Jimmy…Leaving your company website development in the hands of a relative or student to save a few hundred dollars is a strategy that usually backfires.
Amateur productions…You wouldn’t show a client a homemade business card printed on flimsy paper? Why would you stake your company’s reputation on an amateur production and inadaquate website marketing, development, and promotion system?
Unclear objectives…A website is just a tool to accomplish a set of objectives. Unless you thoroughly understand those objectives, how could you develop the right tools for the job, such as search engine optimization or pay-per-click advertising?
You’ve grown apart…Businesses are constantly evolving, however most websites never change. Over time these sites not only look dated, but also no longer properly represent the business.
No one knows you exist…Having the “Cadillac” of websites is worthless unless your target market can find you, which is why we offer exceptional search engine optimization and website promotion tools.
