Archive for August, 2007

WordTracker Summary

No. - The rank of the search term; sorted from the terms that Wordtracker thinks may be most competitive (based on the KEI number) down to the least competitive.

Keyword - The search term.

KEI Analysis - The Keyword Effectiveness Index is one way to consider keyword competitiveness. The KEI compares the Count result with the number of Competing Web pages; the higher the KEI number for the search phrase, the better target the search phrase appears to be. This is a combination of the number of competing pages with the number of searches—the larger the Count the higher the KEI number; the larger the number of Competing pages, the lower the KEI number.

Count - The number of times the search phrase has been used in Wordtracker’s partner search engines.

24 Hours - An estimate of the number of times each day somebody searches this search engine using the search phrase.

Competing - The number of Web pages the search engine says it has in its index that match the search phrase.

Overture Keyword Selector Tool

With the Overture keyword tool you’ll discover hundreds of keywords and phrases your target market is typing into Yahoo and other internet search engines. The “Count” list tells us how many people typed in that particular keyword over the last month. (Note: Overture only counts the words typed into the Yahoo search engine and its family of search engines like Alta Vista. It doesn’t count the searches done on Google.)

Overture Keyword Selector Tool

Google Bomb

An attempt to influence the ranking of a given site in results returned by Google search engine. Accomplished by linking many sites to the target site with ‘bomb’ keywords used as the link text. A notable Google bomb was: Google search for ‘miserable failure’. ‘Bomb’ refers to the effect of having massive amounts of links created for the sole purpose of increasing the rankings of a ‘target’ website for the bomb keywords. Slang: “We Google bombed George Bush’s web site with ‘miserable failure.’ ” Also known as Google wash.


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