Why Google Analytics Reports Less orders?

by admin on March 17, 2010

Why Google Analytics Reports Less Orders Than Actual Orders?

  • In Google Analytics, if a user comes to your site twice within thirty minutes without closing their browser, they’ll register as one visit. Other web analytics solutions may treat this behavior as two visits.
  • If cookies are disabled, Google Analytics is cookie-based analytics programs, and if the cookies are disabled it will not count the visit or order.

Reference:
www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55614

{ Comments on this entry are closed }

Off-Page Optimization

by admin on March 1, 2010

Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:

  • Press releases
  • Article distribution
  • Social networking via sites like Digg and Slashdot
  • Link campaigns, such as asking complementary businesses to provide links
  • Directory listings
  • Link exchanges
  • Three-way linking
  • One-way linking
  • Blogging
  • Forum posting
  • Multiway linking

{ Comments on this entry are closed }

Google Search Operators

February 15, 2010

Using these advanced search operators modify the search results in some way, or even tell Google to do a totally different types of search on your Web site:
Site: This restricts the results to those websites in the given domain. For instance, [help site:www.microsoft.com] will find pages about help within www.microsoft.com. [help site:com] will find pages [...]

Read the full article →

Incentivized Traffic

February 2, 2010

Incentivized Traffic
Incentivized Traffic, as the name implies is simply traffic that is sent to a site due to the visitor having some incentive for visiting other than a legitimate interest in viewing that site. This can include (but is not limited to) the following types of traffic:
Rewards Sites: Companies that offer some type of reward [...]

Read the full article →

Contextual Advertising

September 25, 2009

Ever sent or received an email on gmail and noticed the ads on the right-hand side of the page had something to do with one or more words actually used in the text of your email conversation? If so, welcome to Contextual Advertising. Have you ever Googled a Website and noticed that the ads on [...]

Read the full article →

Behavioral Targeting

August 28, 2009

Want to increase the effectiveness of your online marketing? Consider using Behavioral Targeting. Behavioral Targeting actually uses information collected on a user’s Internet-browsing behavior, such as the pages they visit or the searches they make, to select which ads to display to that person. Behavioral Targeting can be used on its own or in conjunction [...]

Read the full article →

Taguchi Split Testing

August 13, 2009

Taguchi Split Testing
Taguchi Split Testing is a specific methodology to designing, building, and testing web pages easily and quickly. While most testing involves changing one element of the web page at a time (which can be a tedious, time-consuming, and potentially expensive process), the Taguchi Split Testing allows you to test your sales page in [...]

Read the full article →

Social Media Optimization

July 21, 2009

Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community Websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social Media Optimization is related to search engine marketing, but differs in several ways, primarily [...]

Read the full article →

Internet Marketing Services

July 5, 2009

Cresoft provides Internet marketing services for worldwide companies. We can help your business run a highly successful Internet marketing campaign! The first step to a successful Internet marketing campaign is visibility. We can provide visibility through natural search, paid search, and affiliate marketing.
Cresoft is certified Internet marketing specialists. We partner with our clients, learn about [...]

Read the full article →

Rich Media Advertising

June 24, 2009

As more and more households and businesses now have high-speed broadband Internet connections, the distinction between TV and online becomes blurrier with each passing day. That’s why Rich Media Advertising is the wave of the future. Rich Media Advertising allows you to present more complex, more involving, more visually appealing ads to your target audience, [...]

Read the full article →

Affiliate Marketing

June 17, 2009

However, as the e-commerce continues to evolve, e-commerce affiliates are no longer restricted to website owners. Bloggers and members of different online community forums can be affiliates as well. Many emerging affiliate programs are now accepting bloggers and individuals, not necessarily webmasters, to be affiliates.
Affiliates can also be referred as publishers. Affiliate marketers don’t necessarily [...]

Read the full article →

SEO Tools

May 19, 2009

SEO Tools
SEO Tools
Professional SEO Tools
SEO Ultimate Collection

Read the full article →

Top 50 Affiliate Networks

May 17, 2009

Affiliate marketing features few if any start-up costs, low barriers to entry, and carries with it the potential for extraordinarily high payouts. Aspiring Web publishers might have the ease of contextual programs like Google’s AdSense, or the hundreds of possible alternatives, but most will ultimately turn to more customizable options, but do not delay. The [...]

Read the full article →

Latent Semantic Indexing

July 30, 2008

Latent Semantic Indexing (LSI)
Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn’t focus on a single keyword when optimizing your web pages and when getting links.
The web pages on your web site should be related and focus mainly on a [...]

Read the full article →

Search Engine Spammers

June 20, 2008

Search Engine Spammers
Search engine spamming (spamdexing) is the practice of deliberately and dishonestly modifying HTML pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. Many designers of web pages try to get [...]

Read the full article →

Conversion Architecture

May 20, 2008

Conversion Architecture (aka Persuasion Architecture) The guiding philosophy of conversion architecture is to be aware at all times that a website of any nature must have a persuasive purpose that is targeted to a specific customer profile. Your SEO Expert will analyze your target customers to create profiles based on their behaviour and objectives. Once [...]

Read the full article →

Websites Don’t Work!

May 3, 2008

The top 5 reasons they don’t work
Your Nephew Jimmy…Leaving your company website development in the hands of a relative or student to save a few hundred dollars is a strategy that usually backfires.
Amateur productions…You wouldn’t show a client a homemade business card printed on flimsy paper? Why would you stake your company’s reputation on an [...]

Read the full article →

PPC Advertising System

January 17, 2008

In February 1998, Jeffrey Brewer of Goto.com, a 25 employee startup company (later Overture, now part of Yahoo!), presented a PPC search engine proof-of-concept to the TED8 conference in California. This and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to the Idealab [...]

Read the full article →

Long Tail Keywords

January 13, 2008

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
As the costs of production and distribution fall, especially [...]

Read the full article →

BackRub – Analyzing Back Links

October 23, 2007

Back in 1995, when co-founders Sergey Brin and Larry Page met at Stanford University, they didn’t like each other much. But by January 1996, they were collaborating on BackRub, a graduate project analyzing how back links could be used to improve search results.
In September 1998, when Google Inc. opened for business inside a Silicon Valley [...]

Read the full article →

← Previous Entries