Why Google Analytics Reports Less Orders Than Actual Orders? In Google Analytics, if a user comes to your site twice within thirty minutes without closing their browser, they’ll register as one visit. Other web analytics solutions may treat this behavior … Continue reading
Off-Page Optimization
Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include … Continue reading
Google Search Operators
Using these advanced search operators modify the search results in some way, or even tell Google to do a totally different types of search on your Web site: Site: This restricts the results to those websites in the given domain. … Continue reading
Incentivized Traffic
Incentivized Traffic Incentivized Traffic, as the name implies is simply traffic that is sent to a site due to the visitor having some incentive for visiting other than a legitimate interest in viewing that site. This can include (but is … Continue reading
Contextual Advertising
Ever sent or received an email on gmail and noticed the ads on the right-hand side of the page had something to do with one or more words actually used in the text of your email conversation? If so, welcome … Continue reading
Behavioral Targeting
Want to increase the effectiveness of your online marketing? Consider using Behavioral Targeting. Behavioral Targeting actually uses information collected on a user’s Internet-browsing behavior, such as the pages they visit or the searches they make, to select which ads to … Continue reading
Taguchi Split Testing
Taguchi Split Testing Taguchi Split Testing is a specific methodology to designing, building, and testing web pages easily and quickly. While most testing involves changing one element of the web page at a time (which can be a tedious, time-consuming, … Continue reading
Social Media Optimization
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community Websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. … Continue reading
Internet Marketing Services
Cresoft provides Internet marketing services for worldwide companies. We can help your business run a highly successful Internet marketing campaign! The first step to a successful Internet marketing campaign is visibility. We can provide visibility through natural search, paid search, … Continue reading
Rich Media Advertising
As more and more households and businesses now have high-speed broadband Internet connections, the distinction between TV and online becomes blurrier with each passing day. That’s why Rich Media Advertising is the wave of the future. Rich Media Advertising allows … Continue reading


