Conversion Architecture (aka Persuasion Architecture) The guiding philosophy of conversion architecture is to be aware at all times that a website of any nature must have a persuasive purpose that is targeted to a specific customer profile. Your SEO Expert will analyze your target customers to create profiles based on their behaviour and objectives. Once these have been identified, the SEO Expert will use these factors in the layout, design and content of your website.
Your goal then is to ensure that every element of your website persuades visitors on your site to take the actions that lead to the delivery of your objectives (conversion).
