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WordTracker Summary

No. – The rank of the search term; sorted from the terms that Wordtracker thinks may be most competitive (based on the KEI number) down to the least competitive.

Keyword – The search term.

KEI Analysis – The Keyword Effectiveness Index is one way to consider keyword competitiveness. The KEI compares the Count result with the number of Competing Web pages; the higher the KEI number for the search phrase, the better target the search phrase appears to be. This is a combination of the number of competing pages with the number of searches—the larger the Count the higher the KEI number; the larger the number of Competing pages, the lower the KEI number.

Count – The number of times the search phrase has been used in Wordtracker’s partner search engines.

24 Hours – An estimate of the number of times each day somebody searches this search engine using the search phrase.

Competing – The number of Web pages the search engine says it has in its index that match the search phrase.

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